SHAGMAG: The Collection
The SHAGMAG Collection featured 9 pieces designed for the SHAGMAG family. The campaign rolled out over three weeks leading up to Black Friday, using a mix of teaser content, influencer-driven visuals, and citywide physical ads to drive anticipation and urgency. Each touchpoint was designed to reflect SHAGMAG’s bold, irreverent brand while staying clean and high-impact for commerce. The entire collection sold out by the end of the Black Friday weekend.
The SHAGMAG Collection featured 9 pieces designed for the SHAGMAG family. The campaign rolled out over three weeks leading up to Black Friday, using a mix of teaser content, influencer-driven visuals, and citywide physical ads to drive anticipation and urgency. Each touchpoint was designed to reflect SHAGMAG’s bold, irreverent brand while staying clean and high-impact for commerce. The entire collection sold out by the end of the Black Friday weekend.
Client
CLIENT
SHAGMAG
DELIVERABLES
Social Media Assets Poster Ads Campaign Strategy Copywriting Graphic Design Photo Editing
Year
YEAR
2022
Role
ROLE
Creative Director
